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Successful business (continued) 3
-Passion provides momentum-
Many start-ups, focused on what they believe to be a unique idea, will think that they have no competitors. But if you look you will find competitors - they may be doing things a bit differently but they will exist.
"Ultimately, if you are going to succeed you have to like what you are doing in the business," says Collins.
Passion helps an entrepreneur maintain focus while doing the 'boring' work and this focus helps the entrepreneur build a better business. -Communication with the market a must-
It is not enough to do things better - the market must also have the perception that you are doing things better. Successful entrepreneurs understand how to develop this perception in the marketplace.
"Entrepreneurs always believe that they are doing it better or differently. Maybe they are, but to the market it doesn't matter," says Collins. "You as the entrepreneur can think that you are doing it better, but does the market think you are doing it better? Can you communicate it?" |
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