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The success of business (continued) 4
Money is used to do things bigger, better, faster
Some small companies assume that if they had more money in the bank they could build their business more effectively. However, that's not necessarily the case. When you take money from a bank or investor you can expect to find yourself under a microscope. Also, if you have more money but are not profitable you create the possibility for even bigger failure. Understanding the business fundamentals that will enable you to achieve profitability - without getting additional investment - is an important aspect of building a successful company. Star entrepreneurs are able to leverage what they have to prove out the business fundamentals. Once they have proven their core model, they may decide to look for additional money so that they can do things bigger, faster, and better.
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